4 Social Media Trends for 2019
Rebuilding Trust, Creating Authenticity
60% of people no longer trust social media companies.
From data breaches to appearing in court, users trust in a lot of the large social media platforms such as Facebook, Twitter, and Instagram have seen a rapid decline. Over 60% of individuals no longer trust social media companies, and found that many agree that social platforms should do more to support high-quality journalism.
Social Story Telling and More Meaningful Interactions
On the flip side of individuals losing trust in major media platforms, stories such as instagram and facebook stories are now growing 15 times fast that feed-based sharing. Pivoting from text-based sharing, sharing stories gives the truly mobile-only setting and a sense of authenticity and in-the-moment experiences.
Video as a Preferred Form of Content
In a study done by video marketing company BrightCove, 74% of views (from a study of 5,500 consumers) drew a connection between watching a social video and making a purchase. Beyond YouTube, new streaming platforms and livestream purchasing experiences have emerged into the buyers journey. Live videos and even videos with a higher production value than before is driving an authentic connection with a brands targeted audience. Brands have to deliver exciting and engaging content, but if done correctly, video content could be a major influencer for brand loyalty and purchasing.
Messaging Apps and Direct Messages
From Hootsuite’s 2019 Social Trends Reports, 46% of respondents have either implemented messaging apps or are planning to do so within the next year. There are a variety of different tips and tricks to implementing messaging into you marketing efforts, from adding different plugins to your website to running facebook messenger ads and gauge performance.