Car Sales During the Pandemic
Car dealerships have been hit by the pandemic, but have been able to adapt to the ‘New Normal’ just like many other industries in the U.S. Many dealerships have chosen to exclusively sell virtually via Facetime, and other dealerships have offered valet services that deliver cars for test-drives, avoiding in-store visits. In many cases, this has actually streamlined the buying process in a way that takes less time and effort for both parties. Many customers reported satisfaction with the new car buying process and felt safe during their transactions.
Customer Shelley Kapitulik, recalls her recent experience with a home delivery test drive. "The car was obviously disinfected as the steering wheel, arm rests, shifter and nav screen had the streaks from cleaning wipes," she recalls. "I called when I arrived back at the dealership, and stood outside speaking to the salesman, both wearing masks."
Adapting to social distancing measures:- Outdoor showings
- Showings by appointment only
- PPE worn by all staff and offered to customers
- Sanitizer stations placed at entrances
- Sanitizing surfaces before and after transactions
- Temperature checks for everyone that enters building
- Virtual car showings
- Delivery test drives
Branded merchandise can help dealerships maintain an elevated look during these less than glamorous times. Disposable paper masks and headrests covered in plastic wrap may come across as disheveled, but cohesive PPE will communicate professionalism and build trust with the consumer.
Check out these Bandana Face Masks we made for Nissan! Pair with a matching button up shirt for a completed uniform. 100% cotton with elastic edges for a comfortable, breathable, one-size-fits-all fit.
Head Rest Covers
Covers provide the perfect barrier for customers test driving. These also can be given out as promotional products.
Branded Sanitizer Bottles
These bottles can be placed in car consoles, readily available for customers that test drive. Providing safety equipment like masks and sanitizers at touch points ensures customers that the dealership is staying on top of hygiene practices.
These adhesives can help direct foot traffic and enforce social distancing in showrooms.
Plexiglass dividers, branded gloves, and store signage are also great additions to enforce safety.
We're here to help with any of your merchandise needs. Anything you want a logo on, we can create it. Reach out to us to get started!