Marketing Ideas for St. Patrick's Day
Americans spent $5.61 billion on all things green during March 2019, with about 40% of the key demographic of ages 25 to 34 planning to attend an event at a bar or restaurant.
Restaurants and bars have a huge opportunity to cash out on this marketing day. Especially in major cities like Chicago, people travel from all over to join in on the festivities. Sales at bars are reported to double on this boozy holiday, so stocking up on decor and everything green is a must. Get creative, and more importantly, get lucky with your sales this year.
Swag Bags & Giveaways
Swag bags and prize giveaways are a great way to keep the fun going, and more importantly keep your brand front-of-mind with items they are likely to keep around. Shot glasses, koozies, sunglasses, and t-shirts are all products that tend to do well. Put the items in a branded tote or drawstring bag for an extra touch.
Bar Crawl Tees
Give every participant a matching shirt to sport throughout the crawl. What better way to keep track of your friend group when you’re seeing double?
Deck out your staff in matching green tees or tanks. Customize with a funny graphic or your company logo keep your employees in the Irish spirit.
Offering specialty drinks in a keepsake mug or glass is also a great way to boost incentive and prices (free glass = higher perceived value).
70% of people reported that they plan on wearing green to celebrate.
Customize your merch in time for the holiday using our Online Design Tool. Here's some of our St. Patty's picks from Culture Studio to get you started.