How do you know you have arrived if you don’t know where you're going? This is a statement we often hear when speaking about the vision of an organization.
Well, we did pick ''Culture" as the first word in our company name. By doing this, we are communicating who we are and where we are going very clearly ..and the culture of our company happens organically. Of course, we use visuals as we are a creative organization, but it has never been about making artwork for the wall - but more so about identifying what we value as an organization and clearly communicating that to our team and to the world.
Where are we going? It's a very lofty goal stating that we plan to build the largest, most efficient merchandise company in the world - but all arrows point to the north star. What really matters to us is the surreal pursuit of OUR North Star that gives us meaning. We call this chase "THE NETWORK" so our team can speak cohesively and ON Brand at all times. This start-studded network is comprised of everything that we value - and it encompasses the package we are building.
Everything we have developed here gives complete and simple clarity to what we stand for and where we plan to go, but when we deeply reflect there is something that comes first that we prioritize before ever looking in the mirror. THE FAN. They are #1 and the fan is what drives the demand for our products and services. The fan camps out in the rain to purchase the new hoodie release. The fan attends 600 live shows in their lifetime and takes home a souvenir t-shirt from each event. The fan pours their heart into an artist to allow us to stitch their logo on a hat to be worn with pride on long workdays. The fan always comes first!