The Culture

Creating a Killer Brand Identity

“Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your company’s brand reputation.” Elaine Fogel, Beyond Your LOGO: 7 Brand Ideas that Matter Most for Small Business Success Complete Your Brand Strategy Briefly put, your brand’s strategy should be a detailed plan that outlines exactly what you are going to achieve and how you are...
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