The Culture

The Power of Promotional Merchandise conducted a study where they asked 150 people to draw iconic logos from memory. Although the recalled illustrations ranged from person to person, the majority were able to remember the basic shapes and color scheme of the logos. Like below with the Apple logo, everyone was able to recall the apple icon--the only differences were in small details, such as the bite in the apple or which way the logo faces. This goes to show how powerful logos...
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