The Culture

Adding Incentive to Virtual Events

As the COVID-19 outbreak has caused major events, tours, and conferences to be cancelled, a lot of companies are transitioning to digital platforms to translate the experience to their audience while quarantined. We’re seeing music artists like Diplo host live stream sets, personal trainers holding sessions on Zoom, and recreational classes being taught virtually. Audiences aren’t getting the full experience of being in the space and are missing out on human interaction, but sending out merch to participants can be...
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2020 Predictions

1. T-shirts > Traditional Advertising “The cost per impression on a promo product can be as low as 1/10 of one cent – lower than nearly any other advertising medium.”...
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