The Culture

The Power of Promotional Merchandise

  Signs.com conducted a study where they asked 150 people to draw iconic logos from memory. Although the recalled illustrations ranged from person to person, the majority were able to remember the basic shapes and color scheme of the logos. Like below with the Apple logo, everyone was able to recall the apple icon--the only differences were in small details, such as the bite in the apple or which way the logo faces. This goes to show how powerful logos...
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2020 Predictions

1. T-shirts > Traditional Advertising “The cost per impression on a promo product can be as low as 1/10 of one cent – lower than nearly any other advertising medium.”...
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Design Files for Dummies

If you want to submit artwork for printing but are intimidated by all of the lingo, you’re not alone! Our talented art department will always be more than happy to...
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