The Culture

The Benefits of Social Media Marketing

What is Social Media Marketing? Social Media marketing is the specific tactic used in a business strategy by creating content to product your business and products on various social platforms such as Facebook, Instagram, and Twitter. The content you create should be tailored to the specific platform that you’re sharing it on, to help boost conversions and increase brand awareness. Benefits of Social Media Marketing Increase Brand Awareness Social Media has been proven to boost brand awareness due to the...
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Creating User Persona’s for Building Your Brand

First, what is a User (or buyer) Persona? A user person represents your ideal customer base, based on market research and real data about your current customers. Defining your ideal...
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Six Essentials to Building Any Brand's Story

A brands story is necessary for a company to build a relationship and a brand in the industry we work in. Below are six essential steps to building a great...
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