The big holidays like Christmas and Valentine’s Day are no-brainers when it comes to sales, but what about the non-traditional holidays? Days like International Taco Day may fly under your radar, but they can be a great marketing opportunity during times of the year when sales may be slow. “National Donut Day" is the perfect example of creatively capitalizing on these opportunities. “Bakeries and donut shops saw a 46% increase in sales revenue on National Donut Day this year.”...
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As the COVID-19 outbreak has caused major events, tours, and conferences to be cancelled, a lot of companies are transitioning to digital platforms to translate the experience to their audience...
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Americans spent $5.61 billion on all things green during March 2019, with about 40% of the key demographic of ages 25 to 34 planning to attend an event at a...
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Signs.com conducted a study where they asked 150 people to draw iconic logos from memory. Although the recalled illustrations ranged from person to person, the majority were able to...
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What is Social Media Marketing? Social Media marketing is the specific tactic used in a business strategy by creating content to product your business and products on various social platforms...
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“Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call,...
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First, what is a User (or buyer) Persona? A user person represents your ideal customer base, based on market research and real data about your current customers. Defining your ideal...
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