As the COVID-19 outbreak has caused major events, tours, and conferences to be cancelled, a lot of companies are transitioning to digital platforms to translate the experience to their audience while quarantined. We’re seeing music artists like Diplo host live stream sets, personal trainers holding sessions on Zoom, and recreational classes being taught virtually. Audiences aren’t getting the full experience of being in the space and are missing out on human interaction, but sending out merch to participants can be...
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Americans spent $5.61 billion on all things green during March 2019, with about 40% of the key demographic of ages 25 to 34 planning to attend an event at a...
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Signs.com conducted a study where they asked 150 people to draw iconic logos from memory. Although the recalled illustrations ranged from person to person, the majority were able to...
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What is Social Media Marketing? Social Media marketing is the specific tactic used in a business strategy by creating content to product your business and products on various social platforms...
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“Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call,...
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First, what is a User (or buyer) Persona? A user person represents your ideal customer base, based on market research and real data about your current customers. Defining your ideal...
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Rebuilding Trust, Creating Authenticity 60% of people no longer trust social media companies. From data breaches to appearing in court, users trust in a lot of the large social media...
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