The Culture

Tie Dye - Hottest Trend in Merch & Streetwear

From runways to music merch stands, tie dye has been dominating the fashion world since first popping up in Spring 2018. The fashion industry is full of uniformity, and tie dye allows a rebellious expression of one’s identity--staying true to the spirit of the psychedelic 60’s and 70’s. As graphic tees are replacing suits, people are starting to value individuality over luxury. The buzz surrounding Travis Scott’s ASTROWORLD merch this year was undeniable (pictured below), and many other music artists...
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